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The all-new C-HR (coupe-high-rider) is designed to stand out within both the Toyota line-up and its market segment, and represents Toyota President Akio Toyoda's determination to allow greater stylistic freedom and promote engineering creativity that will deliver eye-catching designs and enhanced driving pleasure.

A new departure for Toyota, the interior styling represents a new 'Sensual Tech' design concept combining high-tech functionality with a sensual and fashionable style. It is interpreted in a driver-focused area that forms part of an airy, expansive cabin.

The interior's warm, welcoming ambience is created by the seamless layered architecture of the instrument panel, which flows through to the door trim and features stylish ornamentation and a piano black panel. It offers a contrast between sensual surfacing and crisp lines to create a fresh, comfortable environment.

The area around the driver incorporates innovative details and intuitive, user-friendly high technology. All the switchgear and the eight-inch display touch-screen for the Toyota Touch 2 multimedia system are slightly oriented towards the driver.

In conjunction with the asymmetrical centre console design, this brings all controls within easy reach of the driver, while still giving the front passenger access to relevant controls.

Because the touch-screen stands proud of the instrument panel rather than being enclosed by it, the depth of the upper dashboard is kept low, helping maintain good forward vision for the driver.

A new, two-tiered front seat design combines a slender, sporting upper section with a more strongly bolstered and supportive lower area. This novel approach is emphasised by the use of differing tones, textures and patterns within the upholstery design.
 

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