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Toyota Motor Corp. today launched production of its C-HR small SUV in Turkey and said the model would be exported to all global markets including North America.

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The introduction of C-HR will increase annual production capacity at Toyota Motor Manufacturing Turkey to 280,000 vehicles, including the established Corolla and Verso models built there. Toyota has invested around €350 million (approx. £312.5 million) in the plant for the new model, taking total investment in TMMT to €1.7 billion (approx. £1.5 billion) since the start of operations in 1994. The workforce has been increased by an additional 2,000 people to accommodate C-HR.

Speaking at the line-off ceremony today at Toyota Motor Manufacturing Turkey's Sakarya factory, Dr Johan van Zyl, President and CEO Toyota Motor Europe, said: "The Toyota C-HR is a hugely important product for the whole of Toyota. The crossover segment is growing fast and this is our very strong entry into the segment."

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C-HR is unique in its part of the market by offering customers the choice of a smooth and efficient hybrid powertrain and it joins the British-built Auris and the French manufactured Yaris as Toyota's third European-manufactured hybrid vehicle.


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