At first glance the CHR seems relatively good value for money, but if you want to add a few options (many of which are standard on much cheaper cars) it can quickly mount up. Some of the options are ludicrously priced, like the twin DVD screens at £1250. You could quite easily source a similar product at Halfords for £1000 less. I also feel UK buyers should be able to spec the JBL stereo separate from the leather, just as other markets in Europe are able to do. Other options, like bits of self adhesive plastic chrome, are also exorbitant, as are silver front & rear under guards, which at nearly £1000 are about twice the price they should be. Of course the other issue is that if you do order (let's say) a Dynamic with Premium pack, and a few other options you end up paying around £31k or more. There are no discounts, so that is the price you pay. With most other brands you could order a £35 or £36k car, and pay that same amount of money. So, is the CHR worth it when you could get a £35 to £36k car for the same money?