JulianoG said:
It also depends if you can afford a C-HR. Not many youngsters (below 26) can afford a brand new mid-priced car. Not that they do not want one, but you should have in mind that difference when checking the results. :roll:
So this was exactly the conversation I had with a sales guy at my local dealers. He was making a big speech about the demographic the car was aimed at. Young single people city drivers blah blah blah.
So I told him a few home truths. Most forum CHR owners were not in the "young" age bracket Toyota were hoping for.
Most young people buying new cars are doing so on PCH/PCP contracts. Toyotas one and only PCH deal (at this dealer at least) was like £9k deposit and £600 a month payments. I pointed out that kids wanting cars were paying no deposit and £99ish a month for corsas/DS3's and the like as that's what was most affordable for them taking into account high insurance costs.
Lots of CHR drivers were former "sport" car owners/GT owners etc wanting a sporty looking car but a tad more economical and family friendly.
Mid life crisis over and getting a little more back to normality :lol: They had 4 Part Exchange GTs on forecourt that guys had bought in and taken CHRs in replacement.
I asked him how many people under 25 could he remember buying a CHR since launch. The silence answered that question immediately.
This poll re enforces for me that I think Toyota have mis judged the target audience a bit.
This is certainly the case in the UK. Obviously I can't answer for other countries. But people are people I guess
