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<t>C-HR OWNERS AGE GROUP</t>

  • <t>18-20</t>

    Votes: 0 0.0%
  • <t>20-25</t>

    Votes: 1 1.3%
  • <t>25-30</t>

    Votes: 5 6.6%
  • <t>30-35</t>

    Votes: 5 6.6%
  • <t>35-40</t>

    Votes: 10 13.2%
  • <t>40-45</t>

    Votes: 9 11.8%
  • <t>45-50</t>

    Votes: 14 18.4%
  • <t>55-60</t>

    Votes: 6 7.9%
  • <t>50-55</t>

    Votes: 9 11.8%
  • <t>Over 60</t>

    Votes: 17 22.4%
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This poll is not just about the age of CHR owners, but about the age range of people who use forums like this.
 

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It also depends if you can afford a C-HR. Not many youngsters (below 26) can afford a brand new mid-priced car. Not that they do not want one, but you should have in mind that difference when checking the results. :roll:
 

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JulianoG said:
It also depends if you can afford a C-HR. Not many youngsters (below 26) can afford a brand new mid-priced car. Not that they do not want one, but you should have in mind that difference when checking the results. :roll:
So this was exactly the conversation I had with a sales guy at my local dealers. He was making a big speech about the demographic the car was aimed at. Young single people city drivers blah blah blah.

So I told him a few home truths. Most forum CHR owners were not in the "young" age bracket Toyota were hoping for.

Most young people buying new cars are doing so on PCH/PCP contracts. Toyotas one and only PCH deal (at this dealer at least) was like £9k deposit and £600 a month payments. I pointed out that kids wanting cars were paying no deposit and £99ish a month for corsas/DS3's and the like as that's what was most affordable for them taking into account high insurance costs.

Lots of CHR drivers were former "sport" car owners/GT owners etc wanting a sporty looking car but a tad more economical and family friendly.
Mid life crisis over and getting a little more back to normality :lol: They had 4 Part Exchange GTs on forecourt that guys had bought in and taken CHRs in replacement.

I asked him how many people under 25 could he remember buying a CHR since launch. The silence answered that question immediately.
This poll re enforces for me that I think Toyota have mis judged the target audience a bit.

This is certainly the case in the UK. Obviously I can't answer for other countries. But people are people I guess :)
 

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I still think the young target audience is extremely clever marketing by Toyota. They probably know the number of people in that age group with significant disposable income is low. However who in the older age group, who can afford it, doesn't want to be thought of as young.
 

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Garry said:
I still think the young target audience is extremely clever marketing by Toyota. They probably know the number of people in that age group with significant disposable income is low. However who in the older age group, who can afford it, doesn't want to be thought of as young.
LIKE BUTTON ;)
 

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Garry said:
I still think the young target audience is extremely clever marketing by Toyota. They probably know the number of people in that age group with significant disposable income is low. However who in the older age group, who can afford it, doesn't want to be thought of as young.
However thickies like me would never think of that :lol: :lol: :lol: :lol:
 
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